Eastern Thailand is characterized by its long coastline along the Gulf of Thailand and its fertile agricultural lands, which support the cultivation of a wide variety of fruits and crops. The region's culture is a fusion of coastal life, agricultural wisdom, and a significant influence from the Chinese-Thai community. This diversity is one of the key strengths driving tourism in the region.
Tourism in the East offers a wide range of experiences, from relaxing on the beach to deep immersion in the local way of life.
The East is home to world-famous islands and beaches like Ko Chang, Ko Samet, and Pattaya, which offer a wide array of activities from relaxation to nightlife. It also boasts pristine, lesser-known islands often described as "the Maldives of Thailand," such as Ko Man Nok, Ko Mak, and Ko Lao Ya, which are perfect for snorkeling and escaping the crowds. Ko Mak is even designated as a "Low Carbon Destination," reflecting a commitment to sustainable tourism.
This region is a major hub for agri-tourism, with noteworthy places like Miracle of Natural Rayong Tulip Garden. Community-based tourism at Ban Salak Khok on Ko Chang offers visitors a chance to experience the life of local fishermen and kayak through mangrove forests. Furthermore, a visit to the historic Chanthaboon Waterfront Community or the traditional Chinese market at Chak Ngaeo in Pattaya is a journey back in time to explore the region's cultural heritage.
Festivals in the East reflect the region's strong agricultural roots and local culture. One of the most prominent is the "Wing Kwai Festival" (Buffalo Racing) in Chonburi, an over 150-year-old tradition that expresses gratitude to buffaloes for their hard work in the fields and includes fun activities like buffalo beauty contests. Other events include the Wan Lai Festival in Bang Saen and Chinese New Year celebrations, which reflect the influence of the local Chinese community.
Eastern Thai cuisine is a perfect fusion of flavors from both the sea and the forest. Fresh seafood from the Gulf of Thailand is the centerpiece of the region's dishes, with popular items including grilled fish, spicy raw shrimp, and various seafood curries. Beyond seafood, traditional dishes that reflect the local way of life are also popular, such as "Kaeng Moo Bai Chamuang," a savory and sour curry made with local chamuang leaves, and "Sen Chan Pad Pu," a stir-fried noodle dish unique to Chanthaburi, which uses locally-made rice noodles.